10 STEPS TO SUCCESS

Step #1:   Research
Step #2:   Agency Leadership
Step #3:   Recruit an SECC Department Committee
Step #4:   Set Objectives
Step #5:   Promotional Activities
Step #6:   Captain Enrollment and Training
Step #7:   Campaign Kickoff
Step #8:   Solicit
Step #9:   Report Progress
Step #10: Say "Thank You"

---

Step #1: Research

1. Review past campaign results:
   • Total amount pledged
   • Number of contributors
2. Evaluate prior year's strengths and weaknesses with regard to:
   • Committee members
   • Labor participation
   • Solicitor recruitment and training
   • Publicity, events and incentives
3. Know the participating groups and their services that will appeal to your colleagues.

Step #2: Agency Leadership

1. Meet with your Department/Agency head to discuss the objectives of the campaign and the employee goal.
2. Chart a schedule of events for the leadership of your Department/Agency to attend:
   • Committee Meeting
   • Training
   • Department Kick-Off
   • Promotional Activities

Step #3: Recruit an SECC Department Committee

1. Identify employees to serve on committee:
   • Management
   • Organized Labor
   • Support Staff
   • Communications Staff

Step #4: Set Objectives

1. Increase the number of Captains to ......
2. Increase the Average Employee Gift to $......
3. Increase the number of Contributors/Overall Participation to ......
4. Increase the number of employees using payroll deduction to ......

Step #5: Promotional Activities

1. Utilize Department/Agency Newsletter to publicize the campaign (memos, E-mail, etc.)
2. Place SECC campaign posters on bulletin boards and other visible areas.
3. Stimulate friendly competition among locations.

Step #6: Captain Enrollment and Training

1. Orientation
   • Enroll one captain per 10-15 employees.
   • Discuss programs and services of each participating SECC supported agency.
2. Training
   • Outline the campaign goals, objectives and plans.
   • Explain the importance of designations.
   • Close the session with a request for a gift from each captain.

Step #7: Campaign Kickoff

1. This is the most effective way of creating campaign awareness.
2. Kick-offs generate enthusiasm!

Step #8: Solicit

1. Start solicitations immediately after campaign kick-off.
2. Ask each employee for a pledge
   • Do not just pass out pledge cards, but make the solicitation a personal one.
   • Suggest payroll deduction as a simple and easy way to help the SECC supported agencies.
3. Tell employees who do not wish to contribute to fill out a pledge card and mark the box for "I do not wish to contribute."

Step #9: Report Progress

1. To co-workers.
2. To SECC.
3. Keep lines of communication open.
4. Maintain momentum.

Step #10: Say "Thank You"

1. Send thank you notes to all captains and contributing co-workers.
2. Hold a Recognition Event to award campaign workers with tokens of appreciation,
   e.g. personalized certificate.

Last Updated: Monday December 17 2007